Functie

• In consultation with the marketing manager, you draw up the category vision for your animal family and help determine the direction in which we wish to evolve.
• You are responsible for the management of your product range: you develop strong product concepts in line with consumer needs; you monitor product life cycle management and make proactive proposals for optimization of the ranges.
• You take the product lead in launching new products. You work closely with various other departments (R&D, production, logistics, purchasing and sales).
• You are the point of contact for product-related questions.
• You build a thorough market knowledge of your category; you spot trends, map market dynamics and monitor the competition. You also systematically monitor internal sales figures.
• Together with trade marketing, you work out an annual plan to support your animal family.
• You coordinate, implement and evaluate all out of store communication/activation for your (sub)brands. You call on the internal marketing communications department and/or work with external creative partners for this.
• You are sufficiently familiar with online activation/communication; you are responsible for the digital content of your animal family.
• You actively participate in fairs and other events.
• Every day you contribute to the professionalization of our marketing team.
• You report directly to the marketing manager.

Jouw profiel

• You have a higher education in marketing (Master degree in TEW, commercial engineering or economics, post-graduate) or similar through experience.
• You have experience or affinity with the animal world and in particular with one of the following categories (dog, cat, rodent, rabbit, horse or pigeon).
• You have at least 3 years of experience as a marketing product manager in consumer food environment preferably for pet food or pet accessories.
• You are analytically strong and can problem-solve.
• Furthermore, you are a good communicator in NL, FR, ENG, and possibly in German or another language.
• You are eager to learn and willing to invest to learn about scientific knowledge and nutritional needs of your animal family.
• You are open to sharing knowledge & experiences and enjoy working in a team.
• You take initiative, are organizationally strong and have a sense of responsibility.
• You are attracted to and can function in an entrepreneurial family business.

• Leveranciers, (onder)aannemers raadplegen en selecteren
• De markt van de producten, de behoeften van de consumenten en de concurrentie analyseren
• Het marketingplan van het product of het gamma uitwerken na opstelling van het technisch bestek
• Producttesten uitvoeren bij een consumentenpanel en verbeteringen voorstellen (wijziging van de inhoud, verpakking, ...)
• Plan en voorwaarden van een aanbesteding opstellen
  Antwoorden op aanbestedingen analyseren
  De opdrachten toekennen
• Marktaandelen, verkoop en winstmarges van het product of het productengamma analyseren
  Aanpassingen voorstellen (promotieacties, afstemming op de concurrentie, ...)
• Het mediaplan voor de lancering van het product of het productengamma bepalen
  De promotiemiddelen uitwerken (technische fiche, verkoopsargumentatie, catalogus, ...)
• Technische ondersteuning bieden aan het verkoopnetwerk over het product of het gamma (technische eigenschappen, innovatie, ...)
• Productiemodaliteiten van de producten bepalen volgens de productievereisten
• De activiteiten van een team coördineren
• De ontwikkeling van een website bepalen en sturen
• De eigenschappen van nieuwe producten en de aanpassingen aan bestaande producten bepalen
• Markt: Internationaal
• Markt: Nationaal
• Acties uitvoeren ter ondersteuning van het personeelsbeheer (aanwerving, opleiding, ...)

Aanbod

• We offer a varied job in a growing international family business close to home.
• You will receive a competitive salary, supplemented with fringe benefits.
• You will work in a family atmosphere with joint participation in sporting events.

Solliciteren

Ine Verstraete
09/39 71 580
ine@oxida.be