At WHISE, marketing is about understanding

real estate agents and their client s, and building awareness of how our products and services can satisfy their needs. Our mission is to effectively communicate the transformative benefits of our real estate software to agents and potential clients alike. Through targeted marketing strategies and compelling messaging, we aim to drive sustainable & profitable growth and foster customer satisfaction. By highlighting the efficiency and ease our software brings to the selling process, we empower agents to create joy for their clients by finding their dream homes. We’re looking for an experienced and versatile marketing manager who’s eager to do this and more. The ideal candidate has experience in developing and executing marketing campaigns while managing and inspiring a team. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing and strive under tight deadlines to meet the company's changing needs. Objectives of this role: Define the addressable market of WHISE today and tomorrow. Analyze customer insights, consumer trends, market analysis, and marketing best practices to build and execute successful strategies. Establish the role of WHISE and define the products & services. Develop marketing plans with specific objectives across different channels and segments. Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics. Responsibilities: Define the products & services and the Go to market strategy. Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets. Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels. Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support. Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads. Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly. Present ideas and final deliverables to internal and external teams, and communicate with the management team about marketing programs, strategies, and budgets. Required skills and qualifications: Proven success in developing marketing plans and campaigns. Excellent written and verbal communication skills in Dutch + French and English. Strong project management, multitasking, and decision-making skills. Metrics-driven marketing mind with eye for creativity. Experience with marketing automation, CRM tools and the SAAS Industry and/or proptech. Preferred skills and qualifications: Master's degree (or equivalent) in marketing, business, or related field. Proficiency with online marketing and social media strategy. Proven success in designing interactive applications and networking platforms. Willingness to travel. Established contacts in media If this sounds like you and you are interested in the transformation journey of the real estate industry while being eager to be part of a growing business, join our team! Not the job you were looking for? Maybe you know someone in your network who might be interested. Refer them to jobs@whise.eu and get rewarded when (s)he is hired.

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